Hi, I am Mehak Chopra, a Marketer.
"Marketing for a Better World by Empowering Brands and Impacting Lives"
― My background
Hello, I'm Mehak, a passionate marketer committed to driving meaningful change through creative strategies. With experience in corporate marketing and social impact initiatives, I excel in crafting impactful campaigns that connect with audiences and drive positive change within communities. Let's join forces on a transformative journey together!
― Skills
Leadership
Communication
Critical thinking
Ethics and Social Responsibility
People management
Marketing Analytics
Brand Development
Project Management
Your work is going to fill a large part of your life, so the only way to do great work is to love what you do.
- Steve Jobs
― Work experience
Sales and Marketing Head
UBS Packaging Solutions
June 2022 - August 2023
Developed and implemented a new data driven BTL model, recruiting and mentoring four interns to contribute significantly to client acquisition and sales goals, while also managing the recruitment and onboarding of new team members propelling sales by 15% within the quarter.
Managed and successfully led the revamping of the company's website and CRM system, overseeing the project from planning to execution, enhancing customer experience, and streamlining sales processes.
Leveraged industry expertise and interpersonal skills to cultivate relationships with potential clients, resulting in a substantial increase in sales opportunities.
Used cold emailing expertise to cultivate a pipeline of qualified leads, ultimately converting new clients and propelling business success.
― Education
University of Edinburgh Business School, UK
MSc Marketing
August 2023 - Present
Modules
Principles of Marketing Management
Understanding Brands
Marketing: Theory and Application
Marketing for Net Zero
Marketing Research and Data Insights
― Certifications
Marketing Associate
Level E Research
October 2023 - Present
Initiated and led project management endeavours, directing the development and execution of a successful marketing strategy to expand our presence in the B2C market segment.
Crafted compelling content for company profiles, boosting engagement and brand reputation.
Bolstered marketing results through comprehensive market research, customer segmentation, trend forecasting, and competitor analysis.
Took the lead in designing and developing a dedicated website for the sister brand, enhancing online visibility and customer interaction.
Optimised the company’s official LinkedIn account to reach new B2B clientele.
Team Leader
Viral Fission
March 2021 - June 2022
Successfully led and executed over 10 social media campaigns for renowned brands including PepsiCo, Fastrack, and Skybags, consistently exceeding client expectations and achieving remarkable results.
Managed a team of 30 student ambassadors and led them to complete successful brand assignments for various campaigns.
Conceptualised, created, and curated a diverse range of content for the company’s Instagram account, aligning with brand messaging and resonating with the target audience.
Amity University, India
B.A. (H) English
September 2020 - August 2023
Minor - Positive Psychology
― achievements & voluntary
expierence
Resident Assistant
University of Edinburgh
August 2023 - Present
Directed 15+ engaging events for the University's largest postgraduate residence.
Provided steadfast guidance to a 50+ resident community, fostering inclusivity.
Managing various social media campaigns for the central res-life team including Postgraduate Resident Assistant Recruitment.
Orchestrated the standout 'Plant Adoption' event during Welcome Week, achieving record attendance.
Handled reception duties with professionalism and efficiency, ensuring smooth operations and positive resident experiences.
Founder and Chapter Head
The Period Society Chapter - Gurugram, Gurugram
October 2021 - June 2023
Founded and led the Gurugram chapter of The Period Society, actively recruiting and managing volunteers, and spearheading community outreach and bootstrapping funding efforts.
Coached more than 100 individuals on crafting cloth pads and organized and led sanitary napkin distribution drives, benefiting over 1000 underprivileged menstruators and addressing critical hygiene needs.
Marketing Head
Shvan Dhenu Foundation, India
August 2021 - May 2022
Collaborated with the core team to fulfil content needs and crafted impactful marketing campaigns to promote the welfare of stray animals, driving awareness and engagement.
Spearheaded recruitment drives and provided guidance to volunteers to assist in marketing initiatives, ensuring a cohesive team approach and successful campaign executions.
SME Mentoring Programme
IIM Bangalore x NCW
May 2021 - December 2021
Secured a coveted mentee position in the India SME Forum's Mentoring Program for the National Commission for Women's EWE Initiative, showcasing entrepreneurial skills.
Recognized as a top performer among 4000+ candidates, selected for advanced training at IIM Bangalore.
Developed and pitched a sustainable, zero-waste grocery-store truck venture.
Marketing Communications
International Marketing Strategy
Digital Marketing
Consumer Behaviour
Editor-in-Chief
Shubhra 2018
Served as the Editor-in-Chief of the official school magazine, Shubhra, for the year 2018, overseeing all editorial responsibilities and managing the publication process.
Managed a team of 7 individuals responsible for writing and collecting content for publication, ensuring high-quality and timely delivery of articles and features.
"The best way to predict the future is to create it." - Peter Drucker
This is the best way to summarise me and my motto in life. As I prepare to draw curtains on my MSc Marketing journey, I stand at the threshold of the professional world with my own unique experiences that make me the ideal candidate for your organisation!
I started my professional journey in the UK as a Resident Assistant, a role that has helped me acquire not just the UK culture and consumer behaviour from day one, but also allowed me to implement the learnings from my classroom to this role. Be it events or PR or social media management, I have exercised all of it to this role and honed my Marketing skills on a daily basis. This role also allowed me to be a good people manager and the ability to work in a team enhanced me as a team player. I then went on to gain pure corporate marketing experience through Level- E research, an Edinburgh- based Startup. Not only did I apply the theoretical learnings from my MSc, I started taking more leadership with my projects. Here, I became proficient in content creation and LinkedIn Marketing. Digital media is an extremely crucial aspect of all marketing in today’s time. To be able to specialise in all of them through my different roles has allowed me to gain skills and perception of the western market. However, learning is a constant process. I will never label myself as an expert in “marketing” for I know that it is an ever evolving area and I will need to adapt as the market changes. It is one of the main reasons I took up marketing for it allows me to constantly upskill myself.
As an International student, the challenges I faced were solid character defining moments for me. I have never shied away from a challenge. I understand problems are inevitable but I know that I will find a solution for it. I am aware of my weaknesses too. I know I might have trouble asking for help, from the fear of causing unnecessary trouble. Hence, I will keep working on a problem, until I feel that a good direction would help me steer forward. I have improved it as I have worked in more groups. Be it team challenges at the university or at work, I have often been given the role of a leader. I believe in taking inputs from everyone first and then delegating tasks, which led my team to be the winners for a consultancy project at the University of Edinburgh. I have been able to adapt this skill through multiple leadership roles I was put in back in India. I was made the Sales and Marketing head for the small business I joined as an intern. I was also made the team leader at a big influencer-marketing organisation. I was the founder of an NGO in India where we helped bridge the gap between poverty and a healthy menstrual cycle, and had bootstrapped it all, thanks to my entrepreneurial spirit and the business acumen I gained through the prestigious IIMB x NCW programme. Social causes have always stayed close to my heart and I believe in being the change! I was also the Marketing head for an animal welfare organisation and still do consulting for them.
Whenever I work for an organisation, I consider it like my own. This allows me to foster strong bonds and allows me to give my best. Being in the UK has equipped me with some of the best skills- time management, planning and organising. From being a full time student to managing two part time roles and overseeing two NGOs in India, alongwith a journey to the prestigious Edinburgh award, anyone would think I have a lot on my plate. But never have I ever felt overwhelmed. Thanks to my ability to schedule my day, allowing me great flexibility and a chance to network and learn from industry professionals. I believe there is so much one can learn just from the journeys and experiences of everyone who has already done that. I also believe in truly knowing oneself.
When you invest in me, you don’t invest for the present, you invest in a future. A future of integrity, discipline and leadership. Thank you for reading, I hope to connect with you soon.
"The better you know yourself, the better your relationship with the rest of the world."
- Toni Collette
Discover more about my unique traits and approach to interactions by exploring my personality tests. Understanding oneself is key to fostering meaningful connections and contributing effectively to teams and projects.
Testimonials
Mehak has been an exceptional leader and team player during her time with Shvan Dhenu Foundation. Her collaborative approach and readiness to assist have greatly contributed to the success of our marketing initiatives for stray animal welfare. She took charge of recruitment efforts and provided valuable guidance to our volunteers, ensuring smooth teamwork and successful campaign outcomes.
Mr. Shashank Gola, Founder, Shvan Dhenu Foundation
Mehak's impact at UBS Packaging Solutions was remarkable on both a professional and personal level. Despite managing full-time studies alongside her full-time job, she took the lead in launching new initiatives, mentoring interns, and managing key projects like our website revamp. Her strong project management and interpersonal skills were evident in her ability to excel in these areas while also building meaningful client relationships. This approach led to significant sales growth and left a lasting mark on our team.
- Vivek Sharma, Founder, UBS Packaging Solutions
Let's connect
mehakchopraofficial@gmail.com